Farms, Inc. of Lebanon, Connecticut, innovators of the Solution
Series and Hardy New American Garden, formed an unprecedented
partnership with Easter Seals of Connecticut on May 24, 2000.
Prides Corner Farms' herb program, known as Sara's Superb Herbs
and nurtured by the Prides' philosophy of being a beneficial member
of the community, is the focus of the alliance between the charity
and the nursery. Prides Corner Farms is a wholesale nursery providing
the most diversified selection of container grown plant material
in the Northeast including woody shrubs, ornamental trees, perennials,
ornamental grasses, fruit plants, and roses. Their sales area
stretches from northern Maine to as far south as mid-Virginia
and as Far West as Pittsburgh, including every point in between.
Sara's Superb Herbs, the newest product offered by the Prides'
team, features big, beefy, one-gallon pot-sized plants in 30 varieties
with complete point-of-purchase materials including large, specialized
labels, a 16-page brochure on harvesting, use, garden design,
and making herbal remedies, and a companion website. This unique
partnership is highlighted throughout the materials.
This is the
first time a product line like Superb Herbs has been presented
to the consumer with a charity partner as an integral part of
the plan. This is not a short-term campaign. It is a long-term
partnership with Easter Seals Camp Hemlocks in Hebron, Connecticut,
a barrier-free camping experience for children and adults with
disabilities. Prides Corner is responsible for administrating
the program and distributing funds, removing the retailer from
cumbersome paperwork and record keeping. In addition, Prides Corner
makes this charity partner a focus for their employees.
The proximity of Hebron to Lebanon makes it possible for the employees
of Prides Corner to become involved with Camp Hemlocks and to
make it a part of their lives by providing friendship, volunteer
time, plants, and gardening expertise in a much more than superficial
Vice President of Development and Public Affairs for Easter Seals
of Connecticut, Inc., describes Camp Hemlocks as "a place that
brings out the kid in everyone no matter if they are 6 or 96.
Campers enjoy swimming, boating, playing computer games, climbing
walls, having cookouts, and taking a turn around the dance floor".
Located on 160 acres on the shores of Jones Pond, Camp Hemlocks
serves the people of Connecticut as a residential camp open to
all ages and abilities. Similar camps providing accessible recreation
opportunities are available throughout the nation. For more information,
At the reception
and signing of the agreement between the charity and the nursery
on May 24th, Prides Corner Farms, Inc. President and owner, Mark
Sellew, described the partnership as "a milestone for Prides Corner".
He said, "This is what every business strives for-being able to
give back, make an impact, and make a difference for other people."
Easter Seals of Connecticut, Inc. President, John R. Quinn, added,
"this partnership assists Easter Seals in carrying out its mission,
which is to create solutions that change lives for children and
adults with disabilities and their families."